lonelysandwich:

Apple Rocks Way Cool!

My sister found a textbook in New Zealand called Apple: Business in Action, published in 1997 (a very strange time in Apple’s history, with section headings like “Apple on the Decline”), so she sent it to my dad, who would get a kick out of it. Reading it brought back such an ugly nostalgia for what I think of as Apple’s puberty, which coincided with my own.

Worth noting: people who work at Apple think a Teva makes a suitable skateboarding shoe because they see the world just a little bit different from me and you.